| Rank | Brand | 2019 | 2020 | Previous Rank | ||
| 1 | ![]() | Make Up Forever | 23% | 25% | 1 | - |
| 2 | ![]() | Benefit Cosmetics | 21% | 24% | 2 | - |
| 3 | ![]() | MAC | 19% | 15% | 3 | - |
| 4 | ![]() | Bassam Fattouh Cosmetics | 2% | 6% | 10 | ![]() |
| 5 | ![]() | Inglot | 10% | 6% | 4 | ![]() |
| 6 | ![]() | Anastasia Beverly Hills | 1% | 4% | 11 | ![]() |
| 7 | ![]() | L'Oreal | 7% | 4% | 5 | ![]() |
| 8 | #N/A | Morphe | 0% | 3% | 151 | ![]() |
| 9 | ![]() | Kiko | 4% | 3% | 6 | ![]() |
| 10 | ![]() | Maybelline | 1% | 2% | 15 | ![]() |
| 11 | ![]() | Fenty Beauty | 1% | 2% | 16 | ![]() |
| 12 | ![]() | Urban Decay | 4% | 2% | 7 | ![]() |
| 13 | ![]() | Marc Jacobs | 2% | 1% | 9 | ![]() |
| 14 | ![]() | Max Factor | 0% | 1% | 147 | ![]() |
| 15 | ![]() | Artdeco | 1% | 1% | 13 | ![]() |
| 16 | ![]() | Too Faced | 2% | 1% | 8 | ![]() |
| 17 | ![]() | Wycon | 0% | 1% | 212 | ![]() |
| 18 | ![]() | Nars | 1% | 1% | 12 | ![]() |
| Rank | Brand | 2020 | Previous Rank |
| 1 | Make Up Forever | 25% | 1 |
| 2 | Benefit Cosmetics | 24% | 2 |
| 3 | MAC | 15% | 3 |
| 4 | Bassam Fattouh Cosmetics | 6% | 10 |
| 5 | Inglot | 6% | 4 |
| 6 | Anastasia Beverly Hills | 4% | 11 |
| 7 | L'Oreal | 4% | 5 |
| 8 | Morphe | 3% | 151 |
| 9 | Kiko | 3% | 6 |
| 10 | Maybelline | 2% | 15 |
| 11 | Fenty Beauty | 2% | 16 |
| 12 | Urban Decay | 2% | 7 |
| 13 | Marc Jacobs | 1% | 9 |
| 14 | Max Factor | 1% | 147 |
| 15 | Artdeco | 1% | 13 |
| 16 | Too Faced | 1% | 8 |
| 17 | Wycon | 1% | 212 |
| 18 | Nars | 1% | 12 |