| Rank | Brand | 2019 | 2020 | Previous Rank | ||
| 1 | ![]() | MAC | 25% | 22% | 1 | - |
| 2 | ![]() | Make Up Forever | 11% | 12% | 3 | ![]() |
| 3 | ![]() | Maybelline | 8% | 11% | 5 | ![]() |
| 4 | ![]() | Benefit Cosmetics | 2% | 10% | 12 | ![]() |
| 5 | ![]() | Tarte Cosmetics | 12% | 7% | 2 | ![]() |
| 6 | ![]() | NYX | 3% | 6% | 10 | ![]() |
| 7 | ![]() | Kat Von D | 9% | 5% | 4 | ![]() |
| 8 | ![]() | Nars | 5% | 5% | 8 | - |
| 9 | ![]() | Laura Mercier | 4% | 3% | 9 | - |
| 10 | ![]() | Urban Decay | 7% | 3% | 6 | ![]() |
| 11 | ![]() | L'Oreal | 1% | 3% | 13 | ![]() |
| 12 | ![]() | Huda Beauty | 5% | 2% | 7 | ![]() |
| 13 | ![]() | Too Faced | 1% | 2% | 17 | ![]() |
| 14 | ![]() | Anastasia Beverly Hills | 2% | 2% | 11 | ![]() |
| 15 | #N/A | Character Cosmetics | 0% | 2% | 64 | ![]() |
| 16 | ![]() | Sephora | 0% | 1% | 22 | ![]() |
| 17 | ![]() | Dermacol | 1% | 1% | 18 | ![]() |
| 18 | ![]() | Samer Khouzami | 1% | 1% | 15 | ![]() |
| 19 | ![]() | Kylie Cosmetics | 0% | 1% | 19 | - |
| Rank | Brand | 2020 | Previous Rank |
| 1 | MAC | 22% | 1 |
| 2 | Make Up Forever | 12% | 3 |
| 3 | Maybelline | 11% | 5 |
| 4 | Benefit Cosmetics | 10% | 12 |
| 5 | Tarte Cosmetics | 7% | 2 |
| 6 | NYX | 6% | 10 |
| 7 | Kat Von D | 5% | 4 |
| 8 | Nars | 5% | 8 |
| 9 | Laura Mercier | 3% | 9 |
| 10 | Urban Decay | 3% | 6 |
| 11 | L'Oreal | 3% | 13 |
| 12 | Huda Beauty | 2% | 7 |
| 13 | Too Faced | 2% | 17 |
| 14 | Anastasia Beverly Hills | 2% | 11 |
| 15 | Character Cosmetics | 2% | 64 |
| 16 | Sephora | 1% | 22 |
| 17 | Dermacol | 1% | 18 |
| 18 | Samer Khouzami | 1% | 15 |
| 19 | Kylie Cosmetics | 1% | 19 |