Rank | Brand | | 2019 | 2020 | Previous Rank | | Categories Appearing In |
1 | | MAC | 14% | 13% | 1 | - | Eyes - Complexion - Skin Care - Lips |
2 | | L'Oreal | 12% | 10% | 2 | - | Eyes - Complexion - Skin Care - Lips |
3 | | Benefit Cosmetics | 8% | 9% | 4 | | Eyes - Complexion - Skin Care - Lips |
4 | | Make Up Forever | 9% | 8% | 3 | | Eyes - Complexion - Lips |
5 | | NYX | 6% | 7% | 6 | | Eyes - Complexion |
6 | | Anastasia Beverly Hills | 5% | 6% | 7 | | Eyes - Complexion - Lips |
7 | | Inglot | 6% | 6% | 5 | | Eyes - Complexion |
8 | | Urban Decay | 4% | 3% | 8 | - | Complexion - Lips |
9 | | Maybelline | 2% | 3% | 10 | | Eyes - Complexion - Skin Care |
10 | | The Balm Cosmetics | 2% | 3% | 9 | | Complexion - Skin Care - Lips |
11 | | Clarins | 0% | 2% | 38 | | Complexion |
12 | | Gerard Cosmetics | 1% | 2% | 18 | | Eyes - Complexion - Skin Care - Lips |
13 | | Lancôme | 1% | 1% | 13 | - | Eyes - Complexion - Lips |
14 | | Bassam Fattouh Cosmetics | 0% | 1% | 51 | | Complexion - Lips |
15 | | Laura Mercier | 1% | 1% | 12 | | Eyes - Complexion - Lips |
16 | #N/A | Morphe | 1% | 1% | 15 | | Lips |
17 | | Nars | 1% | 1% | 14 | | Eyes - Complexion - Lips |
18 | #N/A | e.l.f Cosmetics | 0% | 1% | 47 | | Complexion |
19 | | Huda Beauty | 2% | 1% | 11 | | Eyes - Complexion |
20 | | Bourjois | 1% | 1% | 23 | | Eyes - Complexion - Lips |
21 | | Too Faced | 1% | 1% | 17 | | Eyes |
22 | | Sephora | 1% | 1% | 22 | - | Skin Care - Lips |
23 | | Giorgio Armani | 1% | 1% | 20 | | Lips |
24 | | Tarte Cosmetics | 1% | 1% | 16 | | Eyes - Lips |
25 | #N/A | SauceBox Cosmetics | 1% | 1% | 29 | | Skin Care |
26 | | Clinique | 1% | 1% | 24 | | Eyes - Complexion - Lips |
27 | | Kat Von D | 1% | 1% | 19 | | Eyes - Complexion |
28 | #N/A | Hot Makeup | 0% | 1% | 35 | | Skin Care |
29 | | Avène | 0% | 1% | 34 | | |
30 | | Kylie Cosmetics | 1% | 1% | 21 | | |
31 | #N/A | Neutrogena | 0% | 1% | 44 | | |
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