| Rank | Brand | 2019 | 2020 | Previous Rank | ||
| 1 | ![]() | Anastasia Beverly Hills | 27% | 32% | 2 | ![]() |
| 2 | ![]() | Inglot | 25% | 28% | 3 | ![]() |
| 3 | ![]() | NYX | 30% | 25% | 1 | ![]() |
| 4 | ![]() | Urban Decay | 4% | 2% | 4 | - |
| 5 | ![]() | Benefit Cosmetics | 1% | 2% | 8 | ![]() |
| 6 | ![]() | Maybelline | 3% | 2% | 5 | ![]() |
| 7 | ![]() | Essence | 0% | 1% | 78 | ![]() |
| 8 | ![]() | Bourjois | 1% | 1% | 6 | ![]() |
| 9 | ![]() | L'Oreal | 1% | 1% | 9 | - |
| 10 | ![]() | Kiko | 0% | 1% | 23 | ![]() |
| 11 | ![]() | Make Up Forever | 1% | 1% | 7 | ![]() |
| 12 | ![]() | Wycon | 0% | 1% | 17 | ![]() |
| 13 | ![]() | Lancôme | 1% | 1% | 12 | ![]() |
| Rank | Brand | 2020 | Previous Rank |
| 1 | Anastasia Beverly Hills | 32% | 2 |
| 2 | Inglot | 28% | 3 |
| 3 | NYX | 25% | 1 |
| 4 | Urban Decay | 2% | 4 |
| 5 | Benefit Cosmetics | 2% | 8 |
| 6 | Maybelline | 2% | 5 |
| 7 | Essence | 1% | 78 |
| 8 | Bourjois | 1% | 6 |
| 9 | L'Oreal | 1% | 9 |
| 10 | Kiko | 1% | 23 |
| 11 | Make Up Forever | 1% | 7 |
| 12 | Wycon | 1% | 17 |
| 13 | Lancôme | 1% | 12 |