| Rank | Brand | 2019 | 2020 | Previous Rank | ||
| 1 | ![]() | MAC | 43% | 41% | 1 | - |
| 2 | ![]() | Laura Mercier | 20% | 17% | 2 | - |
| 3 | ![]() | Make Up Forever | 10% | 9% | 3 | - |
| 4 | ![]() | NYX | 0% | 4% | 21 | ![]() |
| 5 | ![]() | Anastasia Beverly Hills | 2% | 4% | 9 | ![]() |
| 6 | ![]() | Benefit Cosmetics | 5% | 4% | 5 | ![]() |
| 7 | ![]() | L'Oreal | 6% | 2% | 4 | ![]() |
| 8 | ![]() | Nars | 3% | 2% | 7 | ![]() |
| 9 | ![]() | Samer Khouzami | 2% | 2% | 8 | ![]() |
| 10 | ![]() | Inglot | 3% | 2% | 6 | ![]() |
| 11 | ![]() | Maybelline | 1% | 2% | 12 | ![]() |
| 12 | ![]() | Chanel | 1% | 1% | 11 | ![]() |
| 13 | #N/A | Flormar | 0% | 1% | 96 | ![]() |
| 14 | ![]() | Ben Nye | 1% | 1% | 10 | ![]() |
| 15 | ![]() | Bassam Fattouh Cosmetics | 0% | 1% | 43 | ![]() |
| 16 | ![]() | HourGlass | 0% | 1% | 22 | ![]() |
| 17 | #N/A | Pastel | 0% | 1% | 165 | ![]() |
| Rank | Brand | 2020 | Previous Rank |
| 1 | MAC | 41% | 1 |
| 2 | Laura Mercier | 17% | 2 |
| 3 | Make Up Forever | 9% | 3 |
| 4 | NYX | 4% | 21 |
| 5 | Anastasia Beverly Hills | 4% | 9 |
| 6 | Benefit Cosmetics | 4% | 5 |
| 7 | L'Oreal | 2% | 4 |
| 8 | Nars | 2% | 7 |
| 9 | Samer Khouzami | 2% | 8 |
| 10 | Inglot | 2% | 6 |
| 11 | Maybelline | 2% | 12 |
| 12 | Chanel | 1% | 11 |
| 13 | Flormar | 1% | 96 |
| 14 | Ben Nye | 1% | 10 |
| 15 | Bassam Fattouh Cosmetics | 1% | 43 |
| 16 | HourGlass | 1% | 22 |
| 17 | Pastel | 1% | 165 |