Rank | Brand | | 2019 | 2020 | Previous Rank | | Categories Appearing In |
1 |  | MAC | 14% | 13% | 1 | - | Eyes - Complexion - Skin Care - Lips |
2 |  | L'Oreal | 12% | 10% | 2 | - | Eyes - Complexion - Skin Care - Lips |
3 |  | Benefit Cosmetics | 8% | 9% | 4 |  | Eyes - Complexion - Skin Care - Lips |
4 |  | Make Up Forever | 9% | 8% | 3 |  | Eyes - Complexion - Lips |
5 |  | NYX | 6% | 7% | 6 |  | Eyes - Complexion |
6 |  | Anastasia Beverly Hills | 5% | 6% | 7 |  | Eyes - Complexion - Lips |
7 |  | Inglot | 6% | 6% | 5 |  | Eyes - Complexion |
8 |  | Urban Decay | 4% | 3% | 8 | - | Complexion - Lips |
9 |  | Maybelline | 2% | 3% | 10 |  | Eyes - Complexion - Skin Care |
10 |  | The Balm Cosmetics | 2% | 3% | 9 |  | Complexion - Skin Care - Lips |
11 |  | Clarins | 0% | 2% | 38 |  | Complexion |
12 |  | Gerard Cosmetics | 1% | 2% | 18 |  | Eyes - Complexion - Skin Care - Lips |
13 |  | Lancôme | 1% | 1% | 13 | - | Eyes - Complexion - Lips |
14 |  | Bassam Fattouh Cosmetics | 0% | 1% | 51 |  | Complexion - Lips |
15 |  | Laura Mercier | 1% | 1% | 12 |  | Eyes - Complexion - Lips |
16 | #N/A | Morphe | 1% | 1% | 15 |  | Lips |
17 |  | Nars | 1% | 1% | 14 |  | Eyes - Complexion - Lips |
18 | #N/A | e.l.f Cosmetics | 0% | 1% | 47 |  | Complexion |
19 |  | Huda Beauty | 2% | 1% | 11 |  | Eyes - Complexion |
20 |  | Bourjois | 1% | 1% | 23 |  | Eyes - Complexion - Lips |
21 |  | Too Faced | 1% | 1% | 17 |  | Eyes |
22 |  | Sephora | 1% | 1% | 22 | - | Skin Care - Lips |
23 |  | Giorgio Armani | 1% | 1% | 20 |  | Lips |
24 |  | Tarte Cosmetics | 1% | 1% | 16 |  | Eyes - Lips |
25 | #N/A | SauceBox Cosmetics | 1% | 1% | 29 |  | Skin Care |
26 |  | Clinique | 1% | 1% | 24 |  | Eyes - Complexion - Lips |
27 |  | Kat Von D | 1% | 1% | 19 |  | Eyes - Complexion |
28 | #N/A | Hot Makeup | 0% | 1% | 35 |  | Skin Care |
29 |  | Avène | 0% | 1% | 34 |  | |
30 |  | Kylie Cosmetics | 1% | 1% | 21 |  | |
31 | #N/A | Neutrogena | 0% | 1% | 44 |  | |
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